PV Bulletin

VMD updates guidance on QR codes for veterinary medicinal product packaging

The Veterinary Medicines Directorate (VMD) has updated its guidance to allow QR codes on veterinary medicinal product packaging to link to public-facing educational materials.

Primary source: annotated version of this template

PV Impact Brief

Urgency: HighConfidence: high

What changed

MAHs can now link QR codes on packaging to public-facing educational and instructional material, which was previously restricted to non-public-facing content.

Why it matters

This update enhances the provision of clear, helpful information regarding veterinary medicines, promoting safer and more effective use among pet owners and veterinarians.

Action needed

Marketing Authorization Holders must update packaging and compliance processes to incorporate QR codes linked to educational materials as per the new guidelines.

Relevant for
Regulatory Intelligence LeadLabeling Lead
Processes impacted
Labeling
Owner

Regulatory Intelligence Lead

Review cadence

Review in the next regulatory intelligence cycle.

Evidence and confidence

Confidence: highSource updated: Sep 3, 2026

Full briefing

Practical implication

Marketing Authorization Holders must update packaging and compliance processes to incorporate QR codes linked to educational materials as per the new guidelines.

The VMD's updated guidance permits marketing authorisation holders (MAHs) to link QR codes on packaging to additional educational and instructional content. This change aims to improve access to product information for veterinarians and pet owners.

What changed: MAHs can now link QR codes on packaging to public-facing educational and instructional material, which was previously restricted to non-public-facing content.

Why it matters: This update enhances the provision of clear, helpful information regarding veterinary medicines, promoting safer and more effective use among pet owners and veterinarians.

Practical implication: Marketing Authorization Holders must update packaging and compliance processes to incorporate QR codes linked to educational materials as per the new guidelines.

View original source

  • Source: MHRA - News and communications
  • Published at source: 2026-09-03T00:00:00.000Z
  • Discovered by monitor: 2026-09-03T22:08:59.003Z

Published from the regulator source ingestion pipeline after PV impact triage.

#Safety Signals#Guidance#Source-ingestion#Regulator-monitor#Uk#Gov.uk

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